Attempting to assert yourself as the professional in your line of work can often be the biggest challenge for new entrepreneurs. I myself struggle with my age. People assume that because I’m 19 years old, I can’t be trusted. According to that fact, I’m not qualified to run such business. I believe otherwise.
Whether you are starting a book club, educating families, or providing some sort of service, people are going to question your credibility. They know you are new and will naturally want someone with more experience. Although that is a result of human nature, you can not be discouraged. Remember that you are the professional. You have sacrificed time and money to learn what you have and therefore, know what’s best for others.
Upon making that realization, it’s time to assert yourself as that professional. When approaching someone in matters pertaining to your business, change your tone and display 100% that you know what you’re talking about. For example, in working to place another business under my belt, I had to approach my family. I had a product that I knew they needed. In fact, I knew that if they didn’t know what I had to offer, they would suffer an extreme financial loss in the future. In the first attempt, I approached them in hope that they would do business but naturally, they pushed away the concept not believing in what I had to say. It was time for a different approach. A serious demeanor and heightened tone with an aroma of “I’m looking out for the good of the family… You all need to know what I have to say,” changed that outcome. They now are more open and receptive to what I have to say.
The same will apply in anything you attempt to do. If you start a YouTube channel sharing your expert advice on home improvement, people want to know why they should trust you since you are running a new channel with little to no views.Your tone and demeanor will determine how effective you are at asserting your expertise. Be confident that you know more than your viewers and you will begin to believe that you truly are the expert. Without doing so, why would anyone else?
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