Optimizing Your Blog – Quality vs. Quantity – In Depth

As you may already know, the internet is filled with countless blogs, varying in both topic and quality. The amount of success a new blog will obtain depends on multiple factors. Whether it be the advertising efforts to be discovered more quickly or word of mouth spreading the information about your service, you must weigh out each when building the foundation of your blog. What separates a good blog from a great one is the overall quality of it. Sure an expensive theme may appeal to someone’s visual sense, but if you do not have the information that people seek then you  will not have a successful blog. You must focus on the schedule and quality of your posts. Take the time to do the little things that others do not. Give yourself enough time to plan, execute and critique.

1. Plan

Without proper planning, you risk your blog’s reputation of accountability. Your audience not only wants an active blog, but they also want a blog with a concise schedule to rely on. You should have a posting schedule that avoids delays. Whether that is daily or once a week, sticking to a posting frequency will prevent you from procrastinating. To give yourself a better chance at successfully being on time, schedule your posts a week in advance. This serves as a personal deadline that will train you to stay on time.


2. Execute

Now that you have a posting schedule, you are ready to start working on your articles. Set a goal of completing a post before the deadline. Doing so gives you extra time to perform Step 3 and get ahead on future posts. I personally pick out 7 topics to I write about a week before I schedule them to be posted. By doing so, I never run out of things to write about and give myself a safety net for distractions or schedule interruptions.

3. Critique

Upon completing a post, you will want to have it proof read by both yourself and someone else. You should take a day or two to focus on another post and THEN come back and recheck it. You will most likely see the small, hidden mistakes. There will still be a fairly high chance that you made an error in grammar that you will continually miss unless you seek input from someone else. This can be a friend or a professional editor. Once you feel satisfied with your blog post, move on to you next scheduled post and repeat the process.
If you take the initiative to perform the steps above, you will lay the foundation for a respectable blog. People will be more likely to revisit your information and will not be turned off by a superfluous amount of error and lack of structure. If you found this advice helpful, please hit the Like and Share buttons below! If you have additional advice that you would like to see in this post, simply leave a comment below!


  1. I always have a difficult time getting someone to critique my work at home since my husband has a busy schedule, but I’m lucky in that I can email my work to a family member or a good friend. Thanks for the invaluable advice!

    Liked by 1 person

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